The Google Way of Motivating Employees | Cleverism (2022)

When it comes to motivating their employees, it can be said without question that Google stands out from the rest. Google was named the 2014 “Best Company to Work For” by the Great Place to Work Institute and Fortune Magazine. The organization topped the list for the fifth time. True, in its short lifespan, Google has acquired for itself a huge and bright workforce (over 50,000 employees spread throughout the world) that serves millions of people all over the globe. However, what is even more exemplary is how Google heavily pampers its employees while still being able to extract one-of-a-kind and outstanding ideas and products from them.

The Google Way of Motivating Employees | Cleverism (1)

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This article will walk you through an 1) introduction to Google’s work culture, 2) employee motivation the Google way, 3) work still gets done, 4) benefits of Google’s way of employee motivation, 5) examples of Google products created by its employees within 20% of their “free time”.

INTRODUCTION TO GOOGLE’S WORK CULTURE

Google’s model of motivation and leadership topples traditional leadership theory which focuses more on results than on the people who deliver those results. The company’s work culture is true to its philosophy:

“To create the happiest, most productive workplace in the world.”

These words from the Vice President of people development at Google only serve to support that fact:

“It’s less about the aspiration to be No. 1 in the world, and more that we want our employees and future employees to love it here, because that’s what’s going to make us successful.”

While the company was in its early days, its co-founders Larry Page and Sergey Brin went looking out for organizations that were known to care for people, develop truly amazing brands and trigger extraordinary innovation. The objective of this search was to be able to draw and keep great talent. In their search, they found the SAS institute (which was then ranked No. 1 on the Great Place to Work Institute’s list of best multinational companies to work for) as one company that was worth modeling. Interactions with SAS executives led the Google founders to understand that people were really successful in their jobs and loyal too when they felt truly valued and thoroughly supported. The result was the Google work culture as we know it now with huge and plentiful perks, unconventional (or weird) office designs, and amazing freedom, flexibility and transparency, among other things.

(Video) Google's Secret Strategy for Motivating Workers

EMPLOYEE MOTIVATION THE GOOGLE WAY

Uncommon Yet Affordable, Amazing Perks and Benefits

Just like other companies, Google offers the usual extrinsic benefits such as flex spending accounts, no-cost health and dental benefits, insurance, 401K plans, vacation packages and tuition reimbursements. However, Google is better known for some really distinctive and “more than just attractive” perks and benefits which just serve to show the very extreme lengths the company goes to to make its employees consistently happy. What follows are some examples of these remarkable perks and benefits.

  • Reimbursement of up to $5000 to employees for legal expenses
  • Maternity benefits of a maximum of 18 weeks off at about 100 percent pay. The father and mother of the newborn are given expenses of a maximum of $500 for take-out meals in the initial 3 months they spend at home with the baby (Take-Out Benefits).
  • Financial support for adopting a child (Google’s Adoption Assistance)
  • On-site car wash, oil change, bike repair, dry cleaning, gym, massage therapy and hair stylist are available at the company’s headquarters in Mountain View
  • At the Googleplex, there’s an onsite doctor and free fitness center and trainer and facility to wash clothes among other benefits
  • Lunch and dinner is available free of charge, In addition, an assortment of delicious but healthy meals are available every day, prepared by gourmet chefs.

Voice and Value

At Google, democracy prevails with employees given a considerable voice. Here are some ways how.

  • The company hosts employee forums on all Fridays where there is an examination of the 20 most asked questions.
  • Employees can make use of any of a number of channels of expression to communicate their ideas and thoughts. Channels include Google+ conversations, a wide variety of surveys, Fixits (24 hour sprints wholly dedicated to fixing a specific problem), TGIF and even direct emails to any of the Google leaders.
  • Googlegeist, the company’s biggest survey seeks feedback on hundreds of issues and then employs volunteer employee teams all over the company to resolve the major problems.
  • Employees are regularly surveyed about their managers. The results of the survey are used to publicly acknowledge the best managers and make them role models or teachers for the next year. The worst managers are provided with vigorous support and coaching, with the help of which 75 percent improve within a quarter.

Transparency

As Google is a company that considers its people to be its biggest asset, everything that can be shared, is shared. In this way, they are able to show their employees that they trust them with confidentiality and trust their judgement.

After the first few weeks of every quarter, Google’s Executive Chairman shares with all Googlers, practically the same material that Google shared with their Board of Directors at their most recent meeting. The material includes launch plans and product roadmaps in addition to team and employee OKRs (quarterly goals) so that all Googlers are aware of what fellow Googlers are working on.

Following annual surveys of employees in which 90 percent of them participate, not only do the employees see the results of their own group, they also see those of all the other groups (privacy is protected). In addition, when the company takes action on the collective feedback from their employees, the action(s) taken is also shared with everyone.

30 minutes of a weekly all-hands meeting hosted by Google’s co-founders and called TGIF are devoted to a Q and A session where almost anything can be debated or questioned from the founder’s attire to whether the company is proceeding along the right direction.

Freedom over How and When Work is Completed

One of Google’s strongly held beliefs is that they can get amazing output from people by giving them freedom. Indeed, research by Sir Michael Marmot, Professor of Epidemiology and Public Health at the University College, London is proof of that fact. From research that he carried out over a period of 4 decades into the health of government workers in Great Britain, he found out the highest mortality and poorest well-being were consistently associated with employees who had the smallest degree of control over their work lives.

Google’s employees are allowed greater discretion on their hours of work and also on when they can go and have some fun whether it involves getting a massage, heading to the gym or just indulging in volleyball. In addition, the firm allows each of its employees to give 20 percent of his time (1 day every week) to doing anything they like. This can range from assisting with another project to even just sleeping. Anything that is ethical and lawful is okay with Google.

(Video) America's CEOs on the Secrets of Motivating Employees

Flexibility

In this flat hierarchy organization, engineers have plenty of flexibility when it comes to selecting the projects they work on. The organization also encourages its staff to pursue company-associated interests. In addition, instead of being trained by top management on the protocol for tasks, employees can approach tasks in their own unique ways. For example, employees are allowed to express themselves by scrawling on the walls. They can also arrive for work at any time they like, wear pajamas if they want or even bring their dog along. The relaxed, creative and fun environment psychologically benefits Google’s employees while giving Google the benefit of a more motivated, dedicated and productive workforce.

Inspiring Work

One of the reasons why people don’t feel motivated at their jobs is that the work assigned to them is frequently deficient in variety or challenge. The monotonous nature of the work with no growth in sight dulls employee enthusiasm.

At Google, things are different with the organization putting in effort to make sure its employees have inspiring work. The 20 percent allowance for projects of their own interest is one step in this direction. One Google engineer by the name of Chade-Ment Tan appears to have really benefited from this 80-20 rule. He had a desire to make world peace a reality in his lifetime. Though this may have seemed an impossible and strange dream to many, Google didn’t discourage him. Eventually Tan designed a very successful course on mindfulness with the assistance of a Stanford University professor, Daniel Goleman (author of Emotional Intelligence) and other leading lights in the business industry. Tan’s course is a great hit in his company. Tan is additionally credited with authorship of the New York Times best seller entitled “Inside Yourself.”

Fun is a Regular Aspect of Work

In keeping with Google’s philosophy, life at Google is not all work. There are plenty of opportunities for fun which help Googlers get out of their office and even interact more with each other. The opportunities include frequent breaks, facilities for wall climbing, beach volleyball or bowling; and personal creative sessions. In addition, there are pajama days, dress up days and a Halloween costume party. Every April Fool’s Day, Googlers are permitted to plan and implement some major gags and tricks to the world. Google’s office design too incorporates some fun with one example being that employees can literally slide down to the next floor with the help of a slide-type construction. Similar to that is a ladder in the Mountain View California office which employees must scurry up to get between floors.

Food is Pretty Easy to Get – 150 Feet from Food Rule

Wherever they are, Googlers don’t have to go far to get access to food. With respect to Google’s East Coast headquarters, not even a single area of the office is situated at a distance exceeding 150 feet, from sources of food, whether it is a restaurant, a micro-kitchen or a huge cafeteria. The convenience obviously makes it possible for Google’s employees to snack frequently and possibly even find their co-workers from other teams there.

Googlers benefit from free food and a great variety of food types to choose from. Food stocked in open kitchen areas includes waters, beverages, snacks and candy. The healthier options are more easily visible than their non-healthy counterparts showing how much Google cares about their employees’ health. For example, while sodas are somewhat hidden behind translucent glass, various kinds of waters and juices are visible straight away. Healthier snacks (such as almonds and dried banana chips) occupy transparent glass jars while the non-healthier kinds (such as Life Savers and M&Ms) occupy opaque ceramic jars with conspicuous nutritional labels.

Unconventional Office Designs

Google is known for its unusual and often wild office designs. The designs are done to serve several purposes including casual collisions for creative people and engineers to come together, idea generation and the triggering of maximum creativity while also ensuring employee happiness. Thus, rooms for Googlers include a meeting room that resembles a pub, in Dublin; ski gondolas in the Zurich office, and a sidewalk café in Istanbul.

If one were to take the organization’s Mountain View, California campus as an example, conversation areas resemble vintage subway cars. In addition, there are conference rooms which are Broadway-themed with velvet drapes, and a labyrinth of play areas.

(Video) How To MOTIVATE Your Employees In 4 Ways | Remote Team Productivity

Google permits its software engineers to design their own work stations or desks out of what look like huge Tinker toys. While some of the engineers have standing desks, a few others additionally have attached treadmills that enable them to walk while working.

To create the perfect workspaces, everything from ceilings and floors to the impact of different colors of paint are analyzed.

Google – New York

WORK STILL GETS DONE

With all the fun, flexibility, freedom and perks that seem to be an employee’s heaven, one can’t help wondering if any work really gets done at Google. The truth is that not only does work get done but, Googlers usually surpass management expectations for delivering brilliant work. In the first place, Google is very choosing when it comes to the people it hires. The organization intentionally employs ambitious people with established track records of elevated achievement. In addition, Google is able to make sure that its employees do not get carried away with all the perks and fun by way of a two-year deadline that it institutes on every project. At the close of each week, Googlers are reminded of their being 1 percent nearer to the deadline.

With Google having such a distinctly and exceptionally employee-friendly workplace environment, Googlers usually feel like arriving for work and performing their responsibilities industriously.

BENEFITS OF GOOGLE WAY OF EMPLOYEE MOTIVATION

More Innovative Products

Google’s work culture and environment is such that it triggers maximum creativity. The organization knows well that great ideas cannot be forced. Strategies such as accidental meetings between creative people and engineers, the freedom to explore, tailored work stations to help them feel more relaxed and a heavy dose of independent time are all fuel for the creative process and ultimately, for more innovative products.

Employees Become More Entrepreneurial (Hence More Productive)

Google’s workplace culture and environment is proof of how strongly it believes that innovation and invention cannot be planned. All one can do is hope to be lucky by hard work and trying to be in the right place. Google organizes its entire firm to support and cultivate unplanned entrepreneurship and innovation. The efforts in this direction include the “20 percent policy,” powerful, open development environments, a data-driven and flat organizational structure, tools and services that assist with launching, testing and acquiring user feedback at the earliest; and liberal recognition and rewards for successful innovation.

The result of this entrepreneurial environment that enables engineers to practically run rampant, is increased productivity.

Less Company Risk

As mentioned earlier, Google provides its employees with 20% of their work time to be spent on their own projects. Google employees test their different business models (and there are hundreds of them). Google owns those projects and has the potential to decide which projects to scale. So this means, less risk for Google in terms of failed projects.

(Video) How Google Keeps the Best and Brightest Employees

EXAMPLES OF GOOGLE PRODUCTS CREATED BY ITS EMPLOYEES WITHIN 20% OF “FREE TIME”

Google’s allowance of 20 percent of free time is responsible for the introduction of some of Google’s innovative and brilliant products. In fact, by 2009, half of all the tech giant’s products had had their origins from the 20 percent program. Two examples of Google’s products that resulted from the 20 percent of free time are given below:

Gmail

Who hasn’t heard of Google’s no-cost advertising supported email service? As of June 2012, Gmail was the most extensively used email provider, with its number of active global users exceeding 425 million. This project was initiated by a Google developer by the name of Paul Buchheit. When asked to create a kind of email or personalization product, he came up with the initial version of Gmail within a single day, reusing the code from Google Groups. Paul Buccheit had already investigated the concept of web-based email in the 1990s, when he was a college student and engaged with a personal email software project. That was before the launch of Hotmail. Gmail was introduced to the public in 2004.

Google Suggest

Google Suggest is the term used for Google’s auto complete function. The credit for creating this product goes to Kevin Gibbs, a Stanford graduate whose job at Google was to work on the system’s infrastructure that assisted the company with running its data centers. Gibbs used his 20 percent time for some fun which to him was working on a project that combined some of the time’s great geeky developer stuff – JavaScript, big data and high-speed internet. The result was Google Suggest.

In one of his shuttle trips from San Francisco to Google’s Mountain View headquarters, Gibbs built the URL predictor. So, when a person began typing a URL into a browser, the browser would auto complete the URL by studying Google’s considerable corpus of web content. A co-worker said to Gibbs “That’s cool. What if you did it for search?” and that is how Google Suggest was born. The name “Google Suggest” was contributed by Marissa Mayer, an executive at the time. The product was introduced to the public in December 2004.

With Google’s very successful formula for employee motivation, it is no wonder that the employee rating for Google on a prominent company review website is 4.1 out of 5 stars and that 95 percent of Googlers approve of their CEO.

The Google Way of Motivating Employees | Cleverism (2)

FAQs

How does Google motivate their employees? ›

Staff are allowed to dedicate 20% of his or her time to focus on a project of their choice. This gives staff the freedom to experiment and work flexibly. Creativity can be explored and more new ideas formed while working on a project tailored to the employees specialities.

What is Google's motivation theory? ›

Google Company believes that treating people well is more important than making a lot of money. Therefore, the equity theory is used to motivate employees. This theory is such that, employees will be motivated when they recognize that they are being treated fairly.

Why is Google successful in employees? ›

Google constantly holds sessions and pep talks where they encourage employees to think outside the box, release their creativity, and provide innovative ideas. The company encourages the use of as many resources as needed to come up with new ideas and solutions.

How does Google make their employees happy? ›

Google provide its employees with challenging and exciting work and make their work breaks filled with fun activities like bowling and wall climbing. Google's management maintains the highest level of transparency with its employees.

How does Google empower their employees? ›

The Google culture of empowering employees

Feel valued and know that their opinions are valued likewise. Have purpose in their work. Are made to feel that they own their jobs, and that the responsibility for performance is down to them. This encourages them to work hard to achieve the company's strategic goals.

What is unique about Google's approach to employee performance goals? ›

Their unique approach – How Google does it

Google adopted an innovative internal grading system known as Objectives and Key Results, or OKRs. These OKRs are not directly related to performance evaluation but to monitor progress and accomplishments.

How does Google boost employee morale? ›

Creativity Encouragement

The companies that believe in fostering a culture of creativity have happy, satisfied, and motivated employees. Google leads the way in promoting creativity in their employees. They are free to express their ideas as a solution to any problem.

What is the main motivator for employees? ›

The most important workplace motivator for employees is communication. Now, communication is a word that is thrown around a lot, without many businesses pausing to really consider its meaning.

What are the 7 most important types of motivation? ›

Best types of motivation for different activities
  • Reward-based motivation.
  • Attitude motivation.
  • Fear-based motivation.
  • Creative motivation.
  • Achievement motivation.
  • Competence motivation.
  • Power motivation.
17 May 2021

What are 5 ways to stay motivated? ›

5 Tips for Staying Motivated (even if you're really not feeling...
  1. Set realistic goals. You may have heard this before, but setting SMART goals can help organize how you approach different achievements. ...
  2. Have a support system. ...
  3. Recognize your roadblocks. ...
  4. Be nice to yourself. ...
  5. Celebrate the small and big victories.

What are 4 steps to motivating employees? ›

4 steps to motivate your workforce
  1. Provide clear expectations.
  2. Provide regular recognition and praise.
  3. Provide a clear understanding of the big picture.
  4. Provide a caring company attitude.

How do I answer the question why Google? ›

“I want to work at Google for three reasons. First, I'm excited to join Google because of its deep technical culture. I actually did a PhD in Computer Science before becoming a product manager, and I know that by joining the company I'll be working with colleagues who are as excited as I am about advanced technology.

Is Google good to their employees? ›

Google provides a lot more to its employees, including bereavement leave. Vacation and sick time, as well as paid holidays, are all included in PTO. The amount of PTO an employee receives will depend on their job title, the number of hours they work per week, and how long they've been with the organization.

What qualities does Google look for in employees? ›

Here are Google's four attributes:
  • General cognitive ability. Google wants smart people who can learn and adapt to new situations. ...
  • Leadership. Google looks for a particular type of leadership called “emergent leadership.” This is a form of leadership that ignores formal designations. ...
  • Googleyness. ...
  • Role-related knowledge.

How does Google help employees deal with stress? ›

Mindfulness On Demand

Taking a more targeted approach, Google also offers specific classes to employees with Zen-centric names like Meditation 101, Search Inside Yourself, and Mindfulness-Based Stress Reduction.

What is the best Google employee perk and why? ›

The free gourmet food and snacks are never-ending.

Googlers employees are extremely well fed, getting healthy and varied breakfast, lunch, and even dinner if they stay late — for free. There are also coffee and juice bars scattered throughout the campuses.

How does Google treat their employees? ›

A Dedicated Focus On Employee Happiness

Then they offer a plethora of employee perks, including free, organic, chef-prepared meals, free health and dental, hybrid car subsidies, nap pods, video games, ping pong, on-site physicians and more.

What are the 5 keys to a successful team according to Google )? ›

Here's what they found.
  • The 5 Elements That Make A Great Team. Google analyzed data from executives, team leads and team members to determine the key dynamics of what makes a successful team. ...
  • Psychological Safety. Psychological safety is about environment. ...
  • Dependability. ...
  • Structure and clarity. ...
  • Meaning. ...
  • Impact.
28 Jan 2019

What is Google's overall strategy? ›

Google's generic strategy, based on Michael Porter's model, is differentiation. This generic competitive strategy involves a broad market scope. The company offers products to everyone around the world.

What did Google find as the most important aspect to their successful teams? ›

They found five factors common to effective teams at Google. The most significant factor was “psychological safety” – a term coined by Harvard researcher Amy Edmonson.

What Does Google value in its employees? ›

Google promotes the notion that a happier employee is more creative and productive. For this reason, Google endeavors to produce an atmosphere where the employees have the freedom to foster their creativity, whether by contributing novel solutions for the same difficulties or merely in the manner they work.

How do you motivate your employees or team members? ›

Jump to section
  1. Share your vision and set clear goals.
  2. Communicate with your staff.
  3. Encourage teamwork.
  4. A healthy office environment.
  5. Give positive feedback and reward your team.
  6. Provide opportunities for development.
  7. Give employees the space they need to thrive.

How do you answer the question how do you motivate others? ›

  1. Ask them. Explain exactly what you need, by when, and why. ...
  2. Involve them. Ask them what it will take for them to get involved. ...
  3. Trust them. Give them the autonomy to decide how the work will be done, within certain parameters. ...
  4. Inspire them. ...
  5. Appreciate them. ...
  6. Reward them. ...
  7. Challenge them. ...
  8. Celebrate them.
3 Nov 2018

How do goals motivate employees? ›

In order to motivate employees, goals should be SMART (specific, measurable, aggressive, realistic, and time-bound). SMART goals motivate employees because they energize behavior, give it direction, provide a challenge, force employees to think outside the box, and devise new and novel methods of performing.

What motivates employees to work hard? ›

People feel motivated when they have a clear career advancement path. If a promotion is in sight it can promote better employee productivity. We feel motivated when we know we have a career goal. Every employee should be allowed to grow and develop with the company, to encourage them to give their best.

What motivates people to work hard? ›

People are motivated in their professional lives by certain factors, including money, recognition, power, passion and meaning. These factors can have a major influence on productivity, and an employee might rely on one or more of these areas to foster a passion for their work.

What is a good example of motivation? ›

For example, we might be self-motivated to eat something if we are hungry. We might be motivated to keep working a job so that we can pay our bills, or we might be motivated to break off a relationship when it is no longer making us happy.

What is the most effective leadership style to motivate staff? ›

Transformational leadership—work to motivate and inspire their team, aiming to help team members fulfil their potential. Great for empowering staff and creating high job satisfaction. Democratic/participative—built around participation with the manager guiding the group and making final decisions.

What is the powerful source of motivation? ›

A particularly powerful origin of motivation is your vision for the future. A clear goal with a compelling why (reason) can inspire you to leverage your unique strengths and special abilities to accomplish great feats. In order to achieve any goal, you have to really want it.

What's your best source of motivation? ›

The 10 Most Common Sources of Motivations
  • External incentives. ...
  • Avoiding losses. ...
  • Hitting “rock bottom.” The concept of “hitting bottom” suggests that people must “hit rock bottom” before they may change. ...
  • Intrinsic motivation. ...
  • Maintaining a positive self-image. ...
  • Self-validation. ...
  • Curiosity. ...
  • Autonomy.
24 Apr 2019

What are the 2 main types of motivation? ›

Motivations are primarily separated into two categories: extrinsic and intrinsic.

What are the three keys of motivation? ›

There are three major components to motivation: activation, persistence and intensity. Activation involves the decision to initiate a behavior, such as enrolling in a psychology class.

What are the 3 main components of motivation? ›

Components of Motivation

There are three major components to motivation: activation, persistence, and intensity.

Why is motivation important for success? ›

Finding ways to increase motivation is crucial because it allows us to change behavior, develop competencies, be creative, set goals, grow interests, make plans, develop talents, and boost engagement.

How do you motivate yourself examples? ›

3 examples of self-motivation
  • You're working on a challenging project at work. ...
  • Your friends never have to drag you to work out at the gym because you go on your own. ...
  • At school, your teachers or professors never need to remind you to finish your work because you want to learn more and succeed.
18 May 2022

What are the 3 simple secrets in motivating employees? ›

As he describes them: "Autonomy: the urge to direct our own lives. Mastery: the desire to get better and better at something that matters. Purpose: the yearning to do what we do in the service of something larger than ourselves."

What are the 6 motivating factors? ›

Pretty much all of the motivating factors out there can be distilled into six core types: incentive, achievement, social acceptance, fear, power, and growth.

What are the 6 types of motivation? ›

6 Types of Motivation Explained
  • What is motivation? Motivation is generally defined as the force that compels us to action. ...
  • Types of Motivation.
  • Incentive. A form of motivation that involves rewards, both monetary and nonmonetary is often called incentive motivation. ...
  • Fear. ...
  • Achievement. ...
  • Growth. ...
  • Power. ...
  • Social.
1 Mar 2017

How does Google train their employees? ›

Things You Should Know About Google Training Method

80% of all tracked training is run through g2g. It is a program where employees at Google volunteer to teach and train their fellow employees. The program promotes a culture that values learning, and hence it is successful.

How does Google reduce employee stress? ›

Taking a more targeted approach, Google also offers specific classes to employees with Zen-centric names like Meditation 101, Search Inside Yourself, and Mindfulness-Based Stress Reduction.

How does Google support their employees? ›

Google provides a lot more to its employees, including bereavement leave. Vacation and sick time, as well as paid holidays, are all included in PTO. The amount of PTO an employee receives will depend on their job title, the number of hours they work per week, and how long they've been with the organization.

Is Google Nice to its employees? ›

Google has always looked after its staff, providing workers with a lot of perks to make it worth their while to stay with the company. Some former Googlers, and a few who are still with the company, have listed their favourite benefits on Quora, and others have submitted them to Glassdoor.

Do employees enjoy working at Google? ›

Another reason Google employees love their jobs is that they get to work with "genius" co-workers, Dobroski says, quoting a Glassdoor reviewer. "The company attracts some of the best talent and best people to work with in the world, which is the most important bit," wrote a San Francisco-based Google program manager.

Why do Google employees typically quit? ›

We spoke to former Google employees to find out why they decided to leave the company. Their answers ranged from frustration with company politics to a desire to take the next step in their career, whether that's learning new skills, building a new company, or becoming a social-media influencer.

What does Google do for their employees mental health? ›

Google is tackling mental health challenges among employees through 'resilience training' videos. Google is tackling mental health challenges by providing 'resilience training' videos for employees.

Do Google employees have good work life balance? ›

According to surveys by Comparably, Google working hours can be strenuous. Work time varies, but 44% of Googlers work 10+ hours on average. The good news is that 70% of Googlers report being satisfied with work-life balance, even though their hours may be longer than a typical 40-hour work week.

Videos

1. What's it like to work at Google?
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2. Google's Using People Data to Make Happier, More Effective Employees
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3. How to Motivate Employees - 4 Strategies You Can Follow
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4. 6 Ways to Motivate Your Team | Brian Tracy
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5. Effective Ways to Motivate Your Employees & Teams
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6. RSA ANIMATE: Drive: The surprising truth about what motivates us
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